Allens confectionery created the Lollysmiths pop up store a place for existing and new consumers to engage with the brand.

The store offered exclusive products, product customisation, gifting options and fashion items.

It was an all round success and increased consumer engagement with the brand.

F1 wanted to drive growth beyond regular motor enthusiasts at the event. To do this they needed to reframe the Australian F1 Grand Prix as an experience anyone can enjoy by defining and capturing the essence of the event experience and atmosphere. We created a campaign which spoke to a range of event goers, from enthusiasts to families in order to drive them to the F1. An event which celebrates all that is cutting edge, aspirational and prestigious. The campaign defines F1 as the ultimate sporting and entertainment experience. It attracts the best of the best from all over the world - the fastest cars, biggest names, the most glamorous brands. Everyone who attends can experience the celebrity lifestyle. This is what makes it so unique. There is only one sporting event that invites you to share the spotlight with the worlds best

The aim of this campaign was to re-engage older lolly eaters, who as adults did not consider eating lollys anymore. We created content showing adults rediscovering their child like side through fun sharing occasions, making it more about fun than indulgence fun and a shared moment than indulgence.

We created a delicious testing ground of new flavours and a global brand-first. With close to 1,600 combinations to create, consumers could create their own special break becoming creators with a say on everything from flavours to design to what they named their masterpiece. 

This campaign was created to amplify the arrival of a new range of KitKAT Easter special editions products. Content was needed for in store, OOH and social. For concept we put a KitKat lense over the well known subject of Easter to gain consumer attention and drive consumers into store or online to increase sales.

I was involved conceptually, art directed shoot and lead the design across all materials.

Bravecto wanted to gain market share. It was seen as more of a high end vet treatment not so much as a consumer product. To break this perception we created a campaign more human in tone and less scientific. We came up with idea that Bravecto gives you peace of mind to let your pet live its fullest life. That pets rely on owners and in turn they can rely on Bravecto to keep them safe and sound.

Equal were trying to increase their offering in the artificial sweetener market with the release of flavored drops. We created a flavor story to launch showing the fresh ingredients contained in each drop, combining with the liquid properties of the product. We then executed the idea in 3D creating moving content and stills.

To increase sales for the pre- order duty free service, we combined a promo offer with a striking visual concept associating the holiday experience with duty free products. The campaign was displayed in airports nationally.

This was a seasonal campaign promoting the new KitKat xmas gift range available from the pop up and online store. It included exclusive products, gift sets and sweet decorations. We used the range to create a xmas key visual which demonstrated the breadth of the range. This was used to promote the campaign across all media. The visual was created in camera and then reassembled and crafted in post.

This was a mini campaign to promote the new premium KitKat Rubies range. We crafted a decadent key visual that played on the high value of the product which was used to promote across all media.

PE is a disease state many men are unaware of, 1 in 3 men will suffer. We came up with a lighthearted awareness campaign which ran in pubs and bars. Male and female punters were made aware of a common problem and that someone in their group could be a sufferer. The call to action directed concerned punters to visit a GP or an anonymous site where a PE assessment could be made. The idea was communicated using beer coasters, bathroom posters and local radio. World renowned illustrator Mr Bingo illustrated the campaign. www.mr-bingo.org.uk/

Ankolysing Sponylitis can have long and damaging effects to the spine if not caught early and treated appropriately. Commonly misdiagnosed as general back ache it can have devastating problems later in life. We used an ambient floor mat to force the viewer into inadvertently mimicking the illness thus raising awareness of the disease.

Losing market share to its competitors after coming off patent, Viagra needed to highlight the premium quality of its product, a tactic to try and retain customer loyalty. Rich regal colours, classy timeless serif typefaces and cheeky snappy headlines reinforced premium quality, giving a well known brand a new distinct personality. We ran topical and tactical ads throughout the year to boost Viagra's standing within the market.

Mccann Health- self promotion
A healthcare agency living and breathing health, why not make our business cards healthy? This was random thought which grew into a monster involving the whole agency and winning a numerous awards for self promotion.